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Cookie Policy

Cookies

Choice Hotels International, Inc.’s and its subsidiaries’ (“Choice”, “we” or “us”) websites, mobile applications and e-mails may use “cookies” and other computer code processes. These are small amounts of computer code that interact with your computer, mobile device, browser or e-mail. The types of cookies Choice uses are referred to as “session” cookies and “persistent” cookies. Session cookies are temporary and are automatically deleted once you close your internet browser. Persistent cookies remain on your computer hard drive or mobile device until you delete them or are otherwise removed upon expiration. Cookies are required for the online reservation process so that we can keep your information on multiple pages throughout the process. Additionally, Choice uses cookies to remind us of who you are, tailor our services to suit your personal interests, track your status in our promotions, contests and sweepstakes, and/or analyze your visiting patterns.

Choice uses pixels or transparent GIF files to help manage its online advertising. These files enable Choice and its advertising partners to recognize unique codes on your web browser, which in turn, enable Choice to learn which advertisements bring users to its websites. The information that Choice collects and shares is anonymous and not directly identifiable. It does not contain your name, address, telephone number, or e-mail address.

The site may also include integrated social media tools or “plug-ins,” such as social networking tools offered by third parties, such as Facebook or Google. If you use these tools to share personal information or you otherwise interact with social media features on the site, those social media companies may collect information about you and may use and share such information in accordance with your account settings, including sharing such information with the general public. Your interactions with third-party social media companies and the use of their features are governed by the privacy notices of the social media companies that provide those features.

Do Not Track Signals: Some web browsers offer a “Do Not Track” (“DNT”) signal that is an HTTP header field indicating your preference regarding tracking or cross-site user tracking. We currently do not recognize DNT signals; however, we do allow you to exercise some choice in the information collected by adjusting your browser’s cookie settings.

You can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. However, please note that if you do this, you may not be able to use the full functionality of this website.

If you would like to know more about cookies, the website www.allaboutcookies.org provides useful information.

See the Description of Cookies section below for more information about the cookies used on this site.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help analyze how users use the site. The information generated by the cookie about your use of the website (including your Internet Protocol (IP) address) will be transmitted to and stored by Google on servers in the United States. Because of the present activation of the IP anonymization, Google will truncate/anonymize the IP address within the area of the European Union or a member state of the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the United States. On behalf of the website provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google.

You can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout.

Further information concerning Google’s data privacy and terms of use can be found at http://www.google.com/intl/en/analytics/learn/privacy.html.

Please note that on this website, Google Analytics code is supplemented by “anonymizeIp();” to ensure an anonymized collection of IP addresses (so called IP-masking).

Interest-based Advertising

Choice partners with third party ad networks to either display advertising on Choice’s websites or to manage its advertising on other sites. Choice’s ad network partners use cookies and web beacons to collect information that is not directly identifiable to you about your activities on Choice’s websites and other sites to provide you targeted advertising based upon your interests. If you do not wish to have this information used to serve you targeted ads, you may opt-out by clicking here: http://preferences-mgr.truste.com. Please note this does not opt you out of being served all advertising; you will still receive generic ads. Also, opting out of ad network cookies does not opt you out of cookies used for device association described above.

We also work with third parties that use tracking technologies on our websites to provide tailored advertisements on our behalf and on behalf of other advertisers across the Internet. These companies may collect information about your activity on our sites and your interaction with our advertising and other communications and use this information to determine which ads you see on third party websites and applications. If you would like more information about this practice, and to understand your options, please visit www.aboutads.info.

Description of Cookies

Below is the list of the cookies used by this website:

Cookie Type

Cookie Name

Cookie Purpose

Cookie Duration

Cookie Origin

Benefit

Session

JSESSIONID

Identifies the current interaction session

30 minutes

First party

Website basic operation

Session

SessionFixation

Protection against session fixation attacks

30 minutes

First party

Website basic operation

Selected language

iwsLang

Stores user selected language

5 years

First party

Display the website in the selected language, as opposed to the default language

Cookie policy/privacy

ChoiceConsent

Remembers that users accepted cookies

One year

First party

The cookie notice banner will disappear for one year during subsequent visits after you accept cookies

Cookie policy/privacy

ChoiceConsentCA

Remembers that users from Canadian IPs accepted cookies

One year

First party

The cookie notice banner will disappear for one year during subsequent visits after you accept cookies

Web analytics

PMF

Track Corporate Clients / TAs that used a specific deep link and made a reservation

30 days or until the first booking

First party

Track bookings made by Corporate clients / TAs that used specific deep links

Session

TIAB

Application functionality

30 minutes

First party

Website basic operation

Web analytics

ChVisitorId

Customer activity tracking using random generated values

1 year

First party

Enables the compiling of reports that help us improve the site

Google analytics

_utma

Collects information about how visitors use our site

Two years

Third party

Enables the compiling of reports that help us improve the site

Google analytics

_utmb

Collects information about how visitors use our site

30 minutes

Third party

Enables the compiling of reports that help us improve the site

_utmc

Collects information about how visitors use our site

End of session

_utmt

Collects information about how visitors use our site

30 days

_utmz

Collects information about how visitors use our site

Six months

Omniture analytics

s_cc

Collects information about how visitors use our site

End of session

Third party

Enables the compiling of reports that help us improve the site.

s_fid

Collects information about how visitors use our site

2 years

s_sq

Collects information about how visitors use our site

End of session

App Dynamics

ADRUM_BT1

Application session tracking

End of session

Third party

Enables the compiling of information that helps us improve website performance and user experience.

ADRUM_BTa

Application session tracking

End of session

DC storm analytics

_#uid

Collects information about how visitors use our site

18 months

Third party

Enables the compiling of reports that help us improve the site

_#sess

Collects information about how visitors use our site

18 months

_#env

Collects information about how visitors use our site

1 day

_#srchist

Collects information about how visitors use our site

18 months

_#vdf

Collects information about how visitors use our site

18 months

_#tsa

Collects information about how visitors use our site

End of session

BIG-IP 11.1.0 Build 2185.34

TS001ec518

Validating domain cookies; Detecting session expiration; Validating the integrity of the ASM Frame cookies

End of session

Third party

Helps ensure the website is available when you need it

BIG-IP 11.1.0 Build 2185.34

TS01f91c0c

Validating domain cookies; Detecting session expiration; Validating the integrity of the ASM Frame cookies

End of session

Third party

Helps ensure the website is available when you need it

WCS CONTENT QA

 

WCS CONTENT QA
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We use cookies and other computer programs on our website.  If you continue, we will assume you are happy to receive the cookies and other programs used by our site.  See our  cookies and other programs policy  for more information about how they are used and how you can manage them.

Français
X Fermer

Nous utilisons des fichiers témoins (cookies) et autres programmes informatiques sur notre site Web.  Si vous continuez sur notre site, nous assumons que vous acceptez les fichiers témoins (cookies) et autres programmes utilisés par notre site.  Consultez notre  politique de fichiers témoins (cookies) et autres programmes  pour plus d’informations sur la manière dont ils sont utilisés et comment vous pouvez les gérer.

English

We use cookies to give you the best possible experience on our website.  If you continue, we will assume you are happy to receive the cookies used by our site.  See our  cookie policy  for more information about the cookies we use and how to manage them.

We use cookies to give you the best possible experience on our website.  If you continue, we will assume you are happy to receive the cookies used by our site.  See our  cookie policy  for more information about the cookies we use and how to manage them.

We use cookies to give you the best possible experience on our website.  If you continue, we will assume you are happy to receive the cookies used by our site.  See our  cookie policy  for more information about the cookies we use and how to manage them.

Français

Nous utilisons des cookies afin de vous procurer la meilleure expérience possible sur notre site Web.  Si vous poursuivez, nous supposerons que vous êtes satisfait de recevoir les cookies utilisés par notre site.  Lisez notre  politique relative aux cookies  pour obtenir de plus amples informations sur les cookies que nous utilisons et sur la manière de les gérer.

English

We use cookies to give you the best possible experience on our website.  If you continue, we will assume you are happy to receive the cookies used by our site.  See our  cookie policy  for more information about the cookies we use and how to manage them.

Italiano

Usiamo i cookie per fornire all’utente la miglior esperienza possibile nel nostro sito web.  Se l’utente prosegue, lo considereremo come un’accettazione a ricevere i cookie dal nostro sito.  Consultare la nostra  politica sui cookie  per maggiori informazioni sui cookie che utilizziamo e su come gestirli.

English

We use cookies to give you the best possible experience on our website.  If you continue, we will assume you are happy to receive the cookies used by our site.  See our  cookie policy  for more information about the cookies we use and how to manage them.

Deutsch

Wir verwenden Cookies, sodass Sie unsere Website auf die bestmögliche Weise nutzen können.  Wenn Sie fortfahren, gehen wir davon aus, dass Sie mit den von unserer Website verwendeten Cookies einverstanden sind.  Weitere Informationen über die von uns verwendeten Cookies und deren Verwaltung finden Sie in unserer  Cookie-Richtlinie .

English

We use cookies to give you the best possible experience on our website.  If you continue, we will assume you are happy to receive the cookies used by our site.  See our  cookie policy  for more information about the cookies we use and how to manage them.